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Are you afraid to build your profile?

Breakthrough Blueprint

The how-to guide to your career success

Are you afraid to build your profile?

Last week, I spoke on a panel at a conference in Sydney on how to build your profile and brand yourself. While many people know this is important if they want to get noticed and create opportunities for themselves, it’s something they either approach with enthusiasm or trepidation – mostly the latter.

Before my panel session started, I spoke to a member of the audience who confessed they had trouble embracing the concept of building their own profile. Their reason: “Because we’re always taught not to have tickets on ourselves.”

Then this week, as I ran a workshop in Brisbane on how to build your profile, one of the attendees admitted they same thing. “I don’t want to come across as a self-promoter.”

This kind of thinking can only hold you back
In MANY areas of your life, but particularly in your career. Of course, you don’t want to come across as a shameless self-promoter but there are ways to highlight your achievements without taking endless selfies or screaming about how great you are in every social media post.

But before you even think about HOW to build your profile, you need to embrace the idea of actually doing it. Because if you make a half-hearted attempt, it won’t work. Simple as that.

If you’re shy about your blowing your own trumpet, then remember that you don’t have to bang on about your latest achievement. But rather, shine the light on others. On other people who you have helped. On people whose lives have changed as a result of working with you. On people who you’ve impacted in some way.

That way, you can showcase your work by showcasing the result, not by explicitly telling everyone how great you are. It’s a great first step towards building your profile.

What do you think are the biggest challenges when building a profile for yourself?

Valerie Khoo

Valerie Khoo is CEO of the Australian Writers’ Centre, one of the world’s leading centres for writing courses. She contributed to Fairfax for 13 years and has held senior editorial roles at ACP (now Bauer), Pacific Magazines and EMAP. She was editor of Business Chick’s Latte magazine for five years and regularly writes for corporate and consumer titles. Valerie began her career in chartered accounting at PwC before moving into public relations, journalism and then entrepreneurship. She is co-host of the podcast “So you want to be a writer”, recently listed as one of the top 30 podcasts for writers in the world, and “So you want to be a photographer”. Valerie is also a mentor with the Australian Businesswomen’s Network.

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